This is not your regular “bleached blond” or “platinum” hair. Her Imports bleached Peruvian hair is methodically processed over several days. We start by selecting the naturally lightest hair available (so less lightening is required), we then use a 13% volume bleach to slowly lighten the hair in multiple stages.

The hair is thoroughly conditioned throughout the process. The result is a platinum colored hair that has had NO COLOR ADDED. This allows the hair to be worn in its striking platinum color, or be EASILY colored ANY COLOR by simply adding hair dye and/or toners. The most difficult part effectively coloring hair is the bleaching processes – we have made coloring easy!